Privacy Policy

This Privacy Policy explains how AR Connected ("we", "us", "our") collects, uses, stores and protects your personal information.

This policy applies to:

• Our website
• Facebook and Instagram Lead Forms
• SMS and WhatsApp communications
• Telephone calls
• Alarm devices and monitoring services
• Subscriptions and billing
• CRM and automation systems

We operate in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Due to the nature of our emergency monitoring services, we may process medical information (special category data) strictly under lawful and explicit consent conditions.

AR Connected acts as the Data Controller for all personal data collected through our website, advertising, subscriptions and alarm services.

3.1 Personal Information

• Full name
• Address
• Telephone numbers
• Email address
• Date of birth

3.2 Medical and Safety Information (Special Category Data)

Where necessary for emergency response, we collect medical information only with explicit consent. This may include:

• Medical conditions
• Allergies
• Medications
• Mobility concerns
• Key safe details
• Access instructions
• Emergency contacts and keyholders

3.3 Device and Monitoring Data

When your alarm device is active, we may process:

• GPS location during alerts or emergencies
• Fall detection alerts
• Call recordings with our Monitoring Centre
• Alert history and device status
• Test call logs

3.4 Marketing and Communication Data

• Consent preferences
• Lead Form responses
• Communication history
• SMS and WhatsApp interactions
• CRM notes

3.5 Website and Technical Data

• IP address
• Browser and device type
• Cookies and analytics identifiers
• Pages visited

3.6 Payment Information

• Billing address
• Subscription records
• Transaction references

We do not store full debit or credit card numbers on our systems.

• Provide emergency alarm monitoring and response
• Contact emergency services or nominated contacts
• Manage subscriptions and billing
• Respond to enquiries
• Send service-related updates
• Improve service quality and safety
• Comply with legal and regulatory obligations

We do not sell or rent your personal information.

• Contractual necessity – to provide alarm monitoring and support
• Vital interests – to protect life during emergencies
• Explicit consent – for medical information
• Legitimate interests – to respond to enquiries and improve service quality
• Legal obligation – to meet regulatory and statutory requirements

We only share information where necessary for safety or compliance. This may include:

• Emergency services
• Monitoring Centre operators
• Your nominated emergency contacts
• Payment providers
• IT and hosting providers
• Messaging providers
• Regulators where legally required

We never sell personal data. No mobile phone number or SMS opt-in data will be sold, shared, rented or transferred to third parties for marketing purposes.

• Active customers – for the duration of service plus applicable legal retention periods
• Medical information – for the duration of service
• Call recordings – up to 12 months unless required for investigation
• Marketing enquiries – up to 12 months unless converted to a customer
• Financial records – 6 years for accounting purposes

We use strong security measures including:

• Encrypted systems
• Secure hosting environments
• Access controls
• Staff training
• Regular security reviews

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Withdraw consent at any time
• Object to marketing communications
• Lodge a complaint with the Information Commissioner's Office

If you have questions about this Privacy Policy or would like to make a data request: